1. Introduction
Effective Date: December 10, 2025
At Bálsamo y Alma, we are committed to protecting your privacy. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from balsamoyalma.com (the “Site”) or interact with our store via Facebook and Instagram.
2. PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.
Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels: (Including the Meta Pixel) Electronic files used to record information about how you browse the Site and to track the effectiveness of our Facebook and Instagram advertisements.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed via PayPal), email address, and phone number. We refer to this information as “Order Information.”
3. HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
4. SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
WooCommerce: We use WooCommerce to power our online store.
PayPal: We use PayPal for payment processing. Your payment data is handled securely by PayPal; we do not store your credit card information on our servers. PayPal Privacy Policy.
Meta (Facebook & Instagram): We use the Meta Pixel and Meta Conversions API to understand our customers’ behavior and to provide targeted advertisements. Meta Privacy Policy.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
5. BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt-out of targeted advertising by:
Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/
6. YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
7. DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.
8. CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
9. COOKIES AND TRACKING TECHNOLOGIES
Our Site uses cookies to improve your shopping experience and provide personalized content. A cookie is a small file stored on your device. We use the following types of cookies:
Essential Cookies: These are necessary for the website to function. They allow you to add items to your cart, remain logged in to your account, and complete the checkout process via PayPal.
Functional Cookies: These remember choices you make (such as your username or language) to provide a more personalized experience.
Performance & Analytics Cookies: We use these to understand how visitors move around our site. This helps us improve the Site’s structure and content.
Targeting & Advertising Cookies (Meta Pixel): As part of our integration with Facebook and Instagram, we use the Meta Pixel. This cookie tracks your behavior on our site to show you relevant advertisements on Meta platforms and to measure the success of our ads.
How to Manage Cookies: Most web browsers allow you to control cookies through their settings. You can set your browser to block all cookies or to alert you when a cookie is being set. Please note that if you disable essential cookies, some features of Bálsamo y Alma (like the shopping cart) may not function correctly.
To opt out of being tracked by Google Analytics across all websites, visit: http://tools.google.com/dlpage/gaoptout.
10. CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@balsamoyalma.com